How to cope with evolving media: change with it

As the foundations of modern journalism come crumbling down, Shana Ting Lipton over at The Huffington Post suggests that journalists embrace changes in the industry and learn to evolve:

"Throughout the stable years, journos grew comfortable with the definition of their jobs and somehow sensed that the "medium" or the "media" was the job, rather than the conduit for a message or purpose. Little did they realize that in a modern, technologically evolving world, their medium was also meant to evolve."