Wednesday, February 10, 2010
The Kill Chuck Campaign?
So, apparently there’s a small group of fans out there who are unhappy with the current storyline of Chuck. They’re suggesting, as “fans” of the show, that we boycott the series until the writers give them the story they want.
Now, I’m not entirely excited about the path this season has taken, either (and that has nothing to do with love triangles, in fact), but why is it every time the collective Internet hive-mind gets its panties in a bunch, it has to start a petition or call for a boycott? Never solves anything, just makes everyone look stupid.
Keep in mind that Chuck is walking a very tight rope right now. Ratings, while consistent[ish], are still low. And, let’s face it, they're getting lower. This despite what I think was a pretty nice amount of advertising by NBC leading up to the season premiere.
However, said premiere left a lot to be desired, and I personally wonder what the writers were thinking by having an episode like that lead the season: I imagine it turned a lot of potential viewers away (heck, the first few minutes were exactly where I thought season 3 would be going, and where I wanted it to go…but it was all downhill from there. Mountain-man Chuck? Really?).
But it got better, as seasons of Chuck tend to do, and I enjoy it. The last thing Chuck needs right now are rumors of a fan boycott floating around during its two week hiatus.
I do have one prediction, ultimately: if it turns out that the show is in danger of cancellation again this year, I doubt there will be another Save Chuck campaign. We can only push NBC so far, especially in their current state, and they did more than enough by giving the series another 19 episodes after almost pushing it over a cliff.
The fate of the show now lies in the hands of its creators and its fans.
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